Business Concepts 101 – User-centricity
Business Concepts 101 – awesome words & definitions for Enterprising Girls
User-centricity is empathy in action; it puts your customer (sometimes in the biz called an ‘end user’) at the heart of your solution. As an entrepreneur, it requires putting yourself in the shoes of your customer – and asking them what they want and need. By listening to their preferences you can learn more about whether your idea will fly.