We are thrilled to announce that Ayla Armanwood, founder of Grounded Beauty, has been awarded the Enterprising Girl of the Year 2025, an honour presented by Her Excellency the Honourable Ms Sam Mostyn AC, Governor-General of Australia.
This remarkable achievement recognises Ayla’s creativity, leadership and commitment to building a purpose-driven business that reflects the values we champion at the Academy for Enterprising Girls.
A Vision Rooted in Purpose
Ayla’s business, Grounded Beauty, is more than just a skincare brand, it’s a thoughtful, sustainable concept built around self-care, confidence and environmental responsibility. Her ability to identify a need, design a solution and communicate her vision with clarity and passion sets her apart as a true young entrepreneur.
A Moment of National Recognition
Watching Ayla receive her award at Parliament House was a proud moment. Standing before the Governor-General, Ayla represented the next generation of bold, creative thinkers who are ready to shape Australia’s future. Her confidence, kindness, and drive exemplify exactly what it means to be an Enterprising Girl.
A Leader for Her Generation
Ayla continues to inspire girls across the country as an ambassador for the Academy for Enterprising Girls. Whether she’s pitching her ideas, supporting her peers, or sharing her entrepreneurial journey, she shows what’s possible when young women are encouraged to believe in themselves and their ideas.
Congratulations, Ayla
We couldn’t be prouder of Ayla and everything she has accomplished. This award marks just the beginning of an exciting journey and we can’t wait to see where her business, and her incredible spirit, takes her next.
